JuiceLand Austin selected Keep Austin Fed as its beneficiary for their Feel Good Do Good program for the month of August. Each month, a drink special is created and half of the profits from the sale of that drink are donated to a local charity.
August was only the second month of the new initiative, but JuiceLand raised enough money to buy starter kits (including a name badge, insulated bags and plastic totes) for 15 Keep Austin Fed volunteers and were able to donate 32 gift cards. A JuiceLand employee came up with the idea for Feel Good Do Good program and JuiceLand was quick to implement it.
Lauren Ortiz-Laugen, Awareness Creative at JuiceLand, said that the company wants to support “sustainable non-profits in the food industry or any non-profit that is focused on creating a healthier lifestyle.” The August drink, made with banana, almond milk, coconut meat, coconut oil, honey, vanilla and cinnamon, was the Cocochata Smoothie. “[It sold] very well. It was very successful,” Casey Willson, part of JuiceLand’s PR Creative team, said. “Customers are asking us to please keep it on the menu!”
As an Austin-based business, JuiceLand is very involved in the community. “Community is what keeps us going,” Willson said. “We really like giving back. We try to give to a non-profit everyday.” The Feel Good Do Good team is comprised of Willson, Ortiz-Laugen and Kate Tynan, the store manager of the JuiceLand on North Burnet.
JuiceLand approached Keep Austin Fed and asked them to apply for the Feel Good Do Good program. After applying, Keep Austin Fed asked JuiceLand if they were interested in becoming a donor, but there is simply no leftover food to donate – JuiceLand runs so efficiently, there’s almost no food waste.
“Everyday we do inventory at two o’clock and at close. We know exactly how much food we need,” Willson said. “The shops then get a new [food] shipment everyday. Since we go local when we can, shipments can get there within 24 hours.” Although JuiceLand can’t donate food, they were happy to support Keep Austin Fed through their Feel Good Do Good campaign.
“JuiceLand is a happy, fun, healthy place,” Willson said. “We’re lucky to have enough fans to be able to give back to the community.”